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‘Killing for Profit’. A Review of Julian Rademeyer’s Exposé of the Illegal...
This is essential reading if you want to truly understand the rhino issue and contribute meaningfully to the ongoing debates. It reads like a serial murder investigation and yet this is a blow-by-blow...
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Hyena Men
This series of disturbing and yet fascinating images forms part of the work of acclaimed photographer Pieter Hugo. © Pieter Hugo Hugo visited Nigeria to better understand this strange relationship...
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IFAW Ivory Trade – A free interactive magazine
This is probably the most fun you can have while learning. For the first time here is a fantastic summary of what’s really happening to/with elephants – and it’s written in common-speak so even I can...
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It’s all about the Long Run
I’m skeptical about big business and the lightly veneered “sustainability” PR spin that we so often see. And then there are the CEOs of cash-flush companies that defend a complete lack of investment...
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Race for the Rhino
Written by: Simon Espley (Proud member of the Race for the Rhino 2013 team) We all know that South Africa is losing 3 rhino a day to poaching. There seems to be no end to the demand for horn in the...
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Why is Branson promoting this man?
As a young scientist Allan Savory provided advice to the Zimbabwean government that directly resulted in the slaughter of 40,000 elephants. See more about that here. Apparently Savory has learnt by his...
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How CHANGE is affecting the travel industry
Change is sweeping through the travel industry as the online.social.mobile revolution gives travellers greater control over their holiday planning and provides the travel industry with effective tools...
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What makes a good hotel web site?
I was recently emailed the question “what makes a good hotel web site?” Here then is my list of what I look out for in a web site, plus two excellent examples. Fast loading, uncluttered, easy...
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8 essential elements of your online travel marketing strategy
Its so tough to keep up with the rising flood of new digital tools, devices, buzzwords and strategies. A bit like that lioness charging into a herd of dashing zebras – all stripes, dust and chaos. In...
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That perfect blog post for travel marketing
It’s been said before, but a well-crafted blog post is “the gift that keeps on giving” – it enjoys an extended online life and delivers an endless stream of readers. Perhaps great online content is...
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Getting the most out of TripAdvisor
If there’s one online platform all establishments HAVE to be involved in, it’s TripAdvisor. This blog post could never address all you need to know, but I will tell you what, why and how and give you a...
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That Viral Video for my travel business
We’ve all seen those awesome “viral” videos that seem to spring up overnight and create a massive online sensation. So how do travel marketers create the next big #ViralVideo? And, on a broader level,...
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7 dumb comments from travel marketers
7 dumb comments that travel marketers make regarding advertising and social media exposure...
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Travel marketers must go Native
A “Native Advert” is loosely defined as where the marketing message is part of the content. And it’s a very important and growing aspect of travel marketing.
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Searching for turtles…
Join us as we join a private turtle nesting beach drive in the Ponta do Ouro Partial Marine Reserve in Mozambique.
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Swimming with wild dolphins in Mozambique
Join us as we go swimming with wild dolphins in Mozambique and learn to dance like nobody is watching for a truly magical encounter!
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Please stop shouting at me
Are you, as a marketer, simply shouting meaningless messages at your audience or are you actively engaging with your customers on an emotional level? We plead with advertisers to stop shouting at us!
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The marginal voice of tourism in the global sustainability movement
Simon Espley answers the question: why does the tourism industry have such a marginal voice in the global sustainable industry?
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Riding for Rhinos in the Karoo Sanbona Wildlife Reserve
I’ll bear the scars for a few weeks – deep gashes in my leg from a stumble as I negotiated one of the many stream crossings on my mountain bike. But the smile on my face will last far longer. … Read...
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'Killing for Profit'. A Review of Julian Rademeyer's Exposé of the Illegal...
This is essential reading if you want to truly understand the rhino issue and contribute meaningfully to the ongoing debates. It reads like a serial murder investigation and yet this is a...
View Article