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That perfect blog post for travel marketing
It’s been said before, but a well-crafted blog post is “the gift that keeps on giving” – it enjoys an extended online life and delivers an endless stream of readers. Perhaps great online content is...
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Getting the most out of TripAdvisor
If there’s one online platform all establishments HAVE to be involved in, it’s TripAdvisor. This blog post could never address all you need to know, but I will tell you what, why and how and give you a...
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That Viral Video for my travel business
We’ve all seen those awesome “viral” videos that seem to spring up overnight and create a massive online sensation. So how do travel marketers create the next big #ViralVideo? And, on a broader level,...
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7 dumb comments from travel marketers
7 dumb comments that travel marketers make regarding advertising and social media exposure...
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Travel marketers must go Native
A “Native Advert” is loosely defined as where the marketing message is part of the content. And it’s a very important and growing aspect of travel marketing.
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Searching for turtles…
Join us as we join a private turtle nesting beach drive in the Ponta do Ouro Partial Marine Reserve in Mozambique.
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Swimming with wild dolphins in Mozambique
Join us as we go swimming with wild dolphins in Mozambique and learn to dance like nobody is watching for a truly magical encounter!
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Please stop shouting at me
Are you, as a marketer, simply shouting meaningless messages at your audience or are you actively engaging with your customers on an emotional level? We plead with advertisers to stop shouting at us!
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The marginal voice of tourism in the global sustainability movement
Simon Espley answers the question: why does the tourism industry have such a marginal voice in the global sustainable industry?
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Why is Branson promoting this man?
As a young scientist Allan Savory provided advice to the Zimbabwean government that directly resulted in the slaughter of 40,000 elephants. See more about that here. Apparently Savory has learnt by...
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How CHANGE is affecting the travel industry
Change is sweeping through the travel industry as the online.social.mobile revolution gives travellers greater control over their holiday planning and provides the travel industry with effective tools...
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What makes a good hotel web site?
I was recently emailed the question “what makes a good hotel web site?” Here then is my list of what I look out for in a web site, plus two excellent examples. Fast loading, uncluttered, easy...
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8 essential elements of your online travel marketing strategy
Its so tough to keep up with the rising flood of new digital tools, devices, buzzwords and strategies. A bit like that lioness charging into a herd of dashing zebras – all stripes, dust and chaos. In...
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Book review: My Lion’s Heart by Gareth Patterson
Gareth Patterson's book, My Lion's Heart, is the incredible story of one man’s determination to give a small group of young orphaned lions a fresh start in life. Read more › The post Book review: My...
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Rehabilitated Cape parrot thriving
A wild-born female Cape parrot rehabilitated from a deadly viral infection and released back into the wild in 2011 has been seen on several occasions, apparently healthy and living the life. Read more...
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How do you like your rhino, canned or wild?
Are South African conservation authorities intent on shipping some of our wild rhinos to live out their lives “safely” on hunting and horn cropping farms? Read more › The post How do you like your...
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Fly SA Express at your peril
Open letter to SA Express CEO, Inati Ntshanga. Read more › The post Fly SA Express at your peril appeared first on Africa Geographic.
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What defines a luxury safari?
From bush breakfasts to nights spent under the African stars. Find out what makes a luxury African safari... Read more › The post What defines a luxury safari? appeared first on Africa Geographic.
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RIP Cecil the Lion King
An ode to Cecil, the legendary lion of Zimbabwe that recently died at the hands of hunters. Read more › The post RIP Cecil the Lion King appeared first on Africa Geographic.
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Lions, trophy hunting and the US government – the 27 facts you need to know
27 things you need to know about lion trophy imports in the US, and the impact hunting is having on lions in Africa. Read more › The post Lions, trophy hunting and the US government – the 27 facts you...
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Rhino poaching kingpin leaves a trail of crime in USA
Rhino poaching kingpin, Arno Smit’s life of crime and corruption doesn't just stop at the slaughter and mutilation of rhinos. Read more › The post Rhino poaching kingpin leaves a trail of crime in USA...
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Every lion matters – The launch of Captured in Africa Foundation
As lion population numbers fall, The Captured in Africa Foundation has launched in order to aid in conservation and help lions in danger. Read more › The post Every lion matters – The launch of...
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The real rhino story, no holds barred, and YOUR chance to make a real difference
The CEO of Africa Geographic implores people to help ensure a controversial new documentary about rhinos is completed without censorship. Read more › The post The real rhino story, no holds barred, and...
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IUCN urges EU to make informed decisions about trophy hunting
A summary of the IUCN's report on trophy hunting and the importing of hunting trophies to the European Union. Read more › The post IUCN urges EU to make informed decisions about trophy hunting appeared...
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Video: Elephant karate-kicks trailer
A young bull elephant delivers a perfectly-timed reverse kick to a trailer in a test of strength. Read more › The post Video: Elephant karate-kicks trailer appeared first on Africa Geographic.
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Why you should vote to stop trade in African grey parrots
Sign this petition and help to save thousands of wild African grey parrots! Read more › The post Why you should vote to stop trade in African grey parrots appeared first on Africa Geographic.
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A message from our CEO about our Yearbook
Africa Geographic is celebrating the very best from our amazing continent - join us! Read more › The post A message from our CEO about our Yearbook appeared first on Africa Geographic.
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Book Review: Elephant Dawn by Sharon Pincott
Every now and then a book comes along that breaks through the wallpaper of life and delivers its message intravenously. Elephant Dawn by Sharon Pincott does that - it is an intense read, inspiring and...
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CITES CoP17 – Africa in a nutshell
A brief summary of the main decisions taken at CITES CoP17 that affect African wildlife species. Read more › The post CITES CoP17 – Africa in a nutshell appeared first on Africa Geographic.
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USA bans trophy imports of captive South African lions
The United States government has again tightened regulations regarding the importation into the USA of lion trophies, this time focusing on trophies from captive populations in South Africa. Read more...
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Why conservation is failing
Free roaming wildlife populations in Africa are crashing, and natural habitat is being destroyed at an alarming rate. There is a war going on, and the other side is winning hands down – why is that?...
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No Timbavati ‘100 Pounder’ elephant hunt
The last few weeks have witnessed some pretty vicious social media attacks on lodges within Timbavati Private Nature Reserve in the Greater Kruger National Park Read more › The post No Timbavati ‘100...
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Rhino horn trade = extinction in the wild
It is now legal in South Africa to trade domestically in rhino horn, after this country’s Constitutional Court recently overturned an eight-year ban on domestic trade, based on a technicality. Read...
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Rhinos to Australia: is this conservation?
There are plans afoot to move rhinos from Africa to Australia as an ‘insurance policy’ and for ‘safekeeping’ in large grass paddocks amongst the gum trees. Is this a valid conservation project (as...
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Let’s boycott African tourism. Not.
Some keyboard warriors regularly call for the boycott of an entire country’s tourism industry in reaction to the death of animals that could conceivably have been prevented. Read more › The post Let’s...
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Massive Noah’s Ark project attracts critics
The plan is to move 6,000 animals during the coming three years – and in the coming eight weeks alone the project will move 50 elephants, 100 giraffe, 900 impala, 300 wildebeest, 50 kudu, 200 zebra,...
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Why Namibia’s desert lions are being killed
Namibia’s desert-adapted lions in the Tomakas region of Namibia are being killed off in a sad whirlpool of human politics, with the recent killing of the last of the famous ‘5 Musketeers’ being one...
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The BIG LIE about lion trophy hunting
The trophy hunting of Africa’s wild, free roaming lions is not sustainable and has to stop. Read more › The post The BIG LIE about lion trophy hunting appeared first on Africa Geographic.
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Benny the elephant and Mike – a touching African story
When the dry season sets in and water is scarce, barriers blur and relationships are forged out of necessity. One such relationship is that of Benny the elephant and Mike the human. Read more › The...
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Mr President: Selling wild-caught baby elephants to China is just plain evil
An open letter to the president of Zimbabwe regarding the recent exportation of wild-caught baby elephants from Zimbabwe to China. Read more › The post Mr President: Selling wild-caught baby elephants...
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